The PulpaTronics project aimed at revolutionizing the RFID industry by developing paper-only RFID tags, focusing on sustainability and cost-efficiency without degrading its functionality. This initiative sought to address the issues of metal mining and the extensive manufacturing process associated with traditional RFID tags. My involvement covered the full spectrum of the project, from initial concept ideation and scientific research to the detailed aspects of product design and strategic branding. The goal was to create a product that was not only innovative in terms of technology but also environmentally friendly, leading to reduced carbon emissions and a product that could easily integrate into the existing recycling processes. The success and impact of the project were acknowledged through major international awards, including wins at Dezeen, Red Dot, and IDEA, and being shortlisted for the IF Design Awards.